Through Digital Marketing A Complete Day-by-Day Blueprint
Why Real Estate Needs a Specialized Digital Marketing VA
The real estate industry is evolving fast. Home buyers and investors begin their journey online, exploring listings on portals, following Instagram reels of projects, clicking Google ads, and filling out enquiry forms.
Builders, brokers, and property marketers struggle to keep up with:
- Managing hundreds of online leads
- Responding instantly via WhatsApp, email, and SMS
- Regularly posting on social media
- Running and tracking Google Ads & Facebook Ads
- Updating listings on portals
- Keeping their CRM healthy
That’s where we come in.
At DM4RE.com, we’re India’s only 100% real estate-focused digital marketing agency, offering virtual assistant (VA) services built solely for digital marketing tasks.
We take over the entire online ecosystem — from ads to CRM — so you focus only on closing deals.
What Exactly Does a Digital Marketing VA Do for Real Estate?
Here’s how our real estate VAs work for you, entirely online:
1. Lead Handling & CRM Management
- Download leads daily from Google Ads, Facebook Ads, Instagram forms, portals, and your website.
- Upload to CRM (Zoho, Salesforce, WA4BIZ, HubSpot, or your custom tool).
- Tag by project, budget, location, buyer interest.
- Set up follow-up reminders, drip email + WhatsApp sequences.
- Clean old duplicate data, reactivate cold leads.
Explore more: Lead Management Automation for Real Estate
2. Social Media Marketing & Engagement
- Create, schedule, and post reels, carousels, and stories on Instagram & Facebook daily.
- Engage with comments, DMs, and local property pages.
- Run targeted boosts to your local audiences.
- Manage your Google Business Profile with updates, Q&A, and reviews.
Learn more: Social Media Marketing for Real Estate
3. Ads Management (Google + Meta)
- Coordinate Google Ads & Facebook Ads campaigns with our PPC team.
- Download daily leads from ad platforms.
- Build performance dashboards showing CPL (cost per lead), CTR, impressions.
See how we optimize: Real Estate Digital Ads Services
4. Email & WhatsApp Campaigns
- Set up weekly bulk mailers about your new launches, offers, price updates.
- Use tools like Mailchimp, WhatsApp API (WATI, Twilio) to broadcast listings.
- Track opens, clicks, replies, and feed warm leads into the CRM.
Check our: WhatsApp Marketing for Real Estate
5. Listing Management on Property Portals
- Update listings on 99acres, MagicBricks, Housing daily.
- Refresh photos, add new amenities, check expiry of paid packages.
- Ensure you always rank higher than competitors on local searches.
Full strategy: Real Estate Listings Optimization
6. Reporting & Analytics
- Send weekly reports on:
- Leads handled
- Warm leads in pipeline
- Ad spends & CPL
- Social growth metrics
- Recommend data-backed tweaks to campaigns.
Our 30-Day Digital Marketing VA Action Plan
Below is a detailed day-wise plan, purely digital, showing how we scale your online real estate business in 30 days.
| Day | Key Activities | Tools & Platforms | Outcome / Deliverables |
|---|---|---|---|
| Day 1 | Kickoff meeting, access to CRM, ads, social, listings | Zoom, Google Sheets | Gather all logins, understand goals, set NDA |
| Day 2 | Audit CRM & data health check | Zoho / Salesforce / HubSpot | Report on duplicates, missing tags, inactive leads |
| Day 3 | Competitor analysis | Google, Meta, Instagram | Short competitor benchmark report |
| Day 4 | Overhaul listings on portals | 99acres, MagicBricks, Housing | Refreshed listings with new photos, prices |
| Day 5 | Build 15-day social calendar | Google Sheets, Canva | Calendar with post ideas, hashtags, captions |
| Day 6 | Set up CRM automations & drip sequences | Mailchimp, WhatsApp API | Automated follow-up for old + new leads |
| Day 7 | Weekly review & approvals | Google Docs, WhatsApp | Approval on new listings, social posts, CRM flows |
| Day | Key Activities | Tools & Platforms | Outcome / Deliverables |
|---|---|---|---|
| Day 8 | Start daily social posts & reels | Instagram, Facebook | Boost brand awareness, engagement |
| Day 9 | Launch email campaign #1 | Mailchimp, ConvertKit | Email to full database: new projects / offers |
| Day 10 | Google Ads review & optimization | Google Ads Manager | Adjust bids, keywords based on CPL |
| Day 11 | Refresh FB/Instagram ads creatives | Meta Ads Manager, Canva | More attractive creatives = higher CTR |
| Day 12 | WhatsApp broadcast campaign #1 | Wati, WhatsApp Business | Push limited-time offer to cold leads |
| Day 13 | CRM follow-up blitz (old leads) | CRM + WhatsApp | Try to revive 100 older leads |
| Day 14 | Weekly digital report | Google Data Studio | Leads, CPL, social growth summary |
| Day | Key Activities | Tools & Platforms | Outcome / Deliverables |
|---|---|---|---|
| Day 15 | Story blitz on Instagram | 10-12 stories (walkthroughs, behind-scenes) | |
| Day 16 | Target NRI buyers on LinkedIn, groups | Posts in NRI investment groups | |
| Day 17 | WhatsApp broadcast campaign #2 | WhatsApp API | Video walkthroughs to 500+ leads |
| Day 18 | Retarget site & IG visitors | Google / Meta Pixel | Lower CPL on retargeting audience |
| Day 19 | Email campaign #2 | Mailchimp | Focus on luxury or farmhouse projects |
| Day 20 | Listings ranking push | 99acres, MagicBricks | Ensure top properties stay visible |
| Day 21 | Weekly analysis call | Google Meet | Adjust budget to scale top-performing ads |
| Day | Key Activities | Tools & Platforms | Outcome / Deliverables |
|---|---|---|---|
| Day 22 | Optimize Google Business Profile | GMB dashboard | Post updates, push reviews |
| Day 23 | WhatsApp broadcast campaign #3 | WhatsApp API | Feature new launches, under-construction |
| Day 24 | Email campaign #3 | Mailchimp | Share client testimonials & case studies |
| Day 25 | Content creation day | Canva, CapCut | Make 5 reels from walkthroughs or testimonials |
| Day 26 | Micro-optimize ad spends | Google Ads, Meta | Shift budget from low to high ROI campaigns |
| Day 27 | Revive old leads with CRM filters | CRM + WhatsApp | Offer new payment plans or pricing updates |
| Day 28-30 | Full ROI + scale roadmap | Google Data Studio, Meet | Show complete dashboard & next 60-day plan |
Week 1 – Digital Setup & Clean-Up (Days 1–7)
✅ Day 1 – Onboarding
- Collect access to CRM, ad accounts, social handles, portal logins, WhatsApp Business.
- Review your current lead flow from all online channels.
✅ Day 2 – Audit & Health Check
- Audit existing CRM:
- Duplicate data?
- Un-tagged leads?
- Broken follow-ups?
- Audit social handles: missing highlights, outdated bios.
✅ Day 3 – Competitor Benchmark
- Research your local competitors: see their Google, FB, Instagram strategy.
- Make a gap report.
✅ Day 4 – Portal Listings Overhaul
- Refresh your listings with new photos, 3D renders, updated prices.
✅ Day 5 – Social Calendar Planning
- Draft 15-day social media calendar.
- Include reels, carousel posts, testimonial graphics.
✅ Day 6 – CRM & Automation Setup
- Tag all existing leads by project, location, and buying stage.
- Build first drip sequence (3 emails + 2 WhatsApps over 10 days).
✅ Day 7 – Review & Green Signal
- Present the week’s progress.
- Get approvals on listings, social posts, CRM flows.
Week 2 – Active Campaigns & Lead Engagement (Days 8–14)
✅ Day 8 – Social Media Posting Goes Live
- Begin daily posts (reels & carousels).
- Start interacting on competitor pages to draw local followers.
✅ Day 9 – Email Blast #1
- Send a “Best Ready-To-Move Projects This Month” campaign to your entire lead base.
✅ Day 10 – Google Ads Optimization
- Review keywords, adjust budgets based on CPL.
✅ Day 11 – Facebook Ads Creative Refresh
- Make fresh creatives: short videos, motion graphics.
- Launch new campaigns for your target budgets.
✅ Day 12 – WhatsApp Campaign #1
- Broadcast to older leads with an exclusive payment plan or limited time offer.
✅ Day 13 – CRM Follow-Up Blitz
- Re-engage 100 older leads with customized WhatsApp + email.
✅ Day 14 – Weekly Digital ROI Report
- Leads added
- CPL trends
- Social reach
- Recommend doubling spend on high-performing ad sets.
Week 3 – Scaling Paid & Organic (Days 15–21)
✅ Day 15 – Instagram Story Blitz
- Post 10-12 stories across the day showing behind-the-scenes: construction, team, walkthroughs.
✅ Day 16 – LinkedIn & NRI Strategy
- Join NRI investment groups.
- Post about your projects targeting Dubai, Canada, UK buyers.
✅ Day 17 – WhatsApp Campaign #2
- Send a video walkthrough of a hot property to 500 prospects.
✅ Day 18 – Advanced Retargeting
- Work with our PPC team to retarget website + Instagram visitors via FB & Google.
✅ Day 19 – Email Blast #2
- Focus on luxury / farmhouse segments this week.
✅ Day 20 – Portal Listing Check
- Ensure top properties stay on 1st page of MagicBricks & 99acres by updating daily.
✅ Day 21 – Weekly Analysis
- Present ROAS (return on ad spend) trends, social growth, CRM hot pipeline.
Week 4 – Consolidate & Scale Up (Days 22–30)
✅ Day 22 – Google My Business SEO
- Post updates, answer questions, push for 5-star reviews.
✅ Day 23 – WhatsApp Campaign #3
- Focus on new pre-launch or under-construction offerings.
✅ Day 24 – Email #3: Testimonials & Case Studies
- Showcase happy customers to build trust.
✅ Day 25 – Content Day
- Make 5 reels from your construction or walkthrough videos.
✅ Day 26 – Micro-Optimizations
- Cut low-performing ad sets.
- Shift budget to top converters.
✅ Day 27 – CRM Cold Lead Revival
- Email + WhatsApp old leads offering new schemes.
✅ Day 28-30 – Full ROI & Scale Meeting
- Present dashboard: leads, CPL, CRM pipeline.
- Recommend budget increase & new campaigns for next 60 days.
Why This Online-Only VA Strategy Works
✅ Zero distractions: 100% focused on digital growth – no paperwork, no on-site work.
✅ Faster conversions: Leads are contacted within minutes of registering.
✅ Stronger digital brand: More social posts, reviews, and retargeting.
✅ Data-backed: We don’t just generate leads — we show you real cost per lead, engagement rates, and sales pipeline.
✅ Quick Summary by Core Functions
| Function | What We Do |
|---|---|
| Lead Handling | Download daily leads from portals, ads, social. Clean, tag, follow up in CRM. |
| Social Media | Post reels, carousels, stories daily. Engage with comments, DMs. |
| Paid Ads | Optimize Google + Facebook campaigns, reduce CPL, scale best sets. |
| WhatsApp & Email | Run 3-4 WhatsApp campaigns + 3 email blasts monthly. |
| Listings & Portals | Keep listings fresh on 99acres, MagicBricks, Housing to stay top-ranked. |
| Reporting & ROI | Weekly dashboards on leads, CPL, site visits, pipeline. |
Why Choose DM4RE as Your Virtual Digital Marketing Assistant?
Unlike generic VAs who might handle accounting, travel bookings, or admin — we ONLY work on digital marketing for real estate.
Explore our services:
- SEO for Real Estate
- Google Ads for Real Estate
- Facebook Ads for Real Estate
- WhatsApp Marketing for Real Estate
- Real Estate CRM & Automation
- Social Media Marketing
We’re the only 100% real estate-dedicated digital marketing VA agency in India. That means:
✅ No generic e-commerce, hospitals, or random projects
✅ Only builders, brokers, channel partners, NRI property advisors
✅ Proven campaigns that keep costs low & leads high
Ready to Scale Your Real Estate Business with a Virtual Digital Marketing Team?
Visit DM4RE.com
or
Message us for a free 30-day customized digital VA plan for your real estate brand.
